At Wind Up. Go! we combine visionary thinking with practical expertise to help our partners create transformative experiences, solve complex challenges, and leave a lasting positive imprint on the world.
We at W^GO! love a good project! From conservation to the arts we’ve done it all. W^GO! helps organizations plan and manage projects more effectively by offering expert advice and guidance. We work with businesses to organize tasks, allocate resources, and solve problems that come up along the way. Whether it's building something from scratch, keeping projects on schedule, or making sure everything stays within budget, W^GO! brings practical solutions to the table. With over two decades of experience, we help companies make projects run smoother and get things done quicker — and maybe have a little fun along the way.
Project Management
Design & FAbrication
W^GO! specializes in exhibit fabrication and design, offering innovative solutions for creating immersive and visually impactful experiences. We work closely with clients to bring their vision to life, from concept development to final installation, ensuring every detail aligns with your brand and message. With years of fabrication experience W^GO! combines creativity, technical expertise, and industry knowledge to deliver high-quality exhibits for trade shows, museums, venues, events, and more.
Writing
W^GO! offers expert services tailored to individuals and businesses seeking top-tier written communication. W^GO! specializes in crafting persuasive, impactful content across various genres — ensuring that every document is not only polished but strategically aligned with the client's objectives. Whether for an exhibit, product synopsis, or a comprehensive marketing campaign, W^GO! provides bespoke solutions that elevate any writing project to its highest potential.
Reed is also the author of the Lookout! Trilogy, a middle-grade fantasy novel, about a group of friends and their magical journey into the depths of Lookout Mountain. Book 1: The Samara (coming soon) follows a motley group of colorful characters on a journey of self-discovery filled with radical mixtapes, powerful friendships, belief in the unknown, and all things ’90s.
About
Reed Caldwell: Owner
Reed has 25 years of experience in non-profit management and is currently the owner of Wind Up. Go! Consulting Firm and author of the LOOKOUT! Trilogy. Reed founded the Songbirds Foundation in Chattanooga, TN, an organization that provides free guitars, lessons, music therapy, and other musical resources to tens of thousands of students across the south. Reed has a Master’s Degree in Management from the S.I.T. Graduate Institute. While most of his career has focused on the arts, he also helped found Bardoli Global, a nonprofit organization dedicated to facilitating study abroad and community leadership programs for historically underrepresented students. Reed was a principal fundraiser and supporter of the Powerhouse Performing Arts Center in Oxford, MS and the co-founder of the Piney Knob Biking and Hiking Trail System in Murphy, NC. He worked at the John C. Campbell Folk School where he spearheaded the building and renovation of ten art studios and historic structures. Reed believes that art and music education are extremely important avenues to individual growth and community interaction, and that art should be easily accessible to everyone. A Mississippi native, Reed enjoys writing, woodworking, skateboarding, kayaking, and has played guitar for 32 years. Reed and his wife, Kathleen Nolte, also own 12 Crows Artist Collective in Rossville, GA.
partners
